I worked as a website and internet advertising copywriter at iXL from 1998 – 2001 and did a few freelance projects afterwards. I focused on manufacturing and financial services clients mostly. It was the height of the dot com era and there was no shortage of work. In total, I wrote for over 40 engagements. A few samples and a full client list are below.
Full Client List at iXL
| Client | Major Projects | My Role(s) |
| AOL | Popup ads for third parties, helping.org Sample |
copywriting, copyediting |
| Amerix | Amerix.com creative development, Web advertising | copywriting, copyediting |
| Bell South | Web ad campaign Ad Headline Concepts |
creative conception |
| Axent | Axent.com creative development | copywriting, copyediting |
| Bank One | Integrated ad campaign (Web, print, email) Samples: Email – Home Equity Loan | Landing Page “50 Ways” | Print ad |
creative conception, copywriting |
| Bonita Bay Properties | Web ad campaign, bonitabay.com creative development | copywriting, copyediting |
| Capital One | Web campaign for VisaBuxx Website | Concept development, creative research |
| Consumer Club | Creative development for start-up site Website homepage concept |
creative conception, copywriting |
| Covance | creative development, branding | Tagline development |
| DuPont | DuPont.com, DuPont.com branding style guide, DuPont.com promotional campaign | copywriting, copyediting, content management |
| eAnnuity | eAnnuity.com creative development Website copy |
copywriting |
| Eastman Chemical | Creative development and content creation for Eastman.com, trade show video | content audit, copywriting for site content, trade show video scripting, content management |
| Encore Software | Web ad campaign and product microsites | creative development, copywriting |
| First USA | Web ad campaign (one of the largest to date) Samples: Banners | Landing Page | Landing Page Titanium Card | Landing Page – Boston Affinity Card |
Creative strategy, copywriting |
| GE Capital | Creative development for European car loan site | creative conception, copywriting, coordinating French translations |
| GE Careers | Creative development and content creation for gecareers.com. | copywriting, copyediting |
| Gilat | Branding of new satellite Internet service | copywriting for packaging and collateral, brand name conception |
| HealthQuick | Creative development for retail drugstore Web site | copywriting for site merchandising |
| IXL Marketing | Numerous collateral pieces, print, radio and recruitment ads, press releases, and business development proposals Sample: Print ad |
writing, creative conception |
| Kinedyne | Creative development for kinedyne.com catalog | copy for product descriptions |
| Lockheed Martin | Creative development for lmgt.com, etransform.com | copywriting, copyediting |
| My Favorite Shoe | Creative development for myfavoriteshoe.com | creative conception, copywriting |
| Monsanto | Farmsource.com | Copywriting, copyediting |
| Multipath Movies | e-mail campaign, creative development for multipathmovies.com | copywriting |
| Network Solutions | Web ad campaign | copywriting |
| Nextel | Creative development for list manager application | application naming, creative conception, copywriting |
| NASDAQ | Print ad | copywriting |
| PBS | Creative conception for adult learning site | Copywriting, copyediting |
| PMMI | Trade show collateral | copywriting |
| S&K Menswear | Creative development for Web site | Creative conception |
| Salix | Branding, trade show video | tagline development, video scripting |
| SBCA | Trade show collateral | copywriting |
| ShipChem | Creative development for Shipchem.com | copywriting, copyediting |
| Slate Magazine | Web ad campaign | copywriting |
| SUPROY®SOY | Creative development of branded site | copywriting, copyediting, content management |
| Teligent | Extranet branding Sample: Mock home page |
Name conception |
| U.S. Food Service | Interactive sales tool (CD-ROM) | copywriting |
| Varsity Group Textbook website |
Web ad campaign | Creative conception copywriting |
| Washington Business Journal | Videos | video scripting |
| Wholehealth MD | Creative development for health Web site | copywriting |
| Wingspanbank.com | Web advertising campaign | creative conception, copywriting |
| YouDecide.com | Web advertising campaign | copywriting |
