Copywriting

I worked as a website and internet advertising copywriter at iXL from 1998 – 2001 and did a few freelance projects afterwards. I focused on manufacturing and financial services clients mostly. It was the height of the dot com era and there was no shortage of work.  In total, I wrote for over 40 engagements. A few samples and a full client list are below.

Full Client List at iXL

ClientMajor ProjectsMy Role(s)
AOLPopup ads for third parties, helping.org
Sample 
copywriting, copyediting
AmerixAmerix.com creative development, Web advertisingcopywriting, copyediting
Bell SouthWeb ad campaign
Ad Headline Concepts
creative conception
AxentAxent.com creative developmentcopywriting, copyediting
Bank OneIntegrated ad campaign (Web, print, email)
Samples: Email – Home Equity Loan | Landing Page “50 Ways” | Print ad
creative conception, copywriting
Bonita Bay PropertiesWeb ad campaign, bonitabay.com creative developmentcopywriting, copyediting
Capital OneWeb campaign for VisaBuxx WebsiteConcept development, creative research
Consumer ClubCreative development for start-up site
Website homepage concept 
creative conception, copywriting
Covancecreative development, brandingTagline development
DuPontDuPont.com, DuPont.com branding style guide, DuPont.com promotional campaigncopywriting, copyediting, content management
eAnnuityeAnnuity.com creative development
Website copy
 copywriting
Eastman ChemicalCreative development  and content creation for Eastman.com, trade show videocontent audit, copywriting for site content, trade show video scripting, content management
Encore SoftwareWeb ad campaign and product micrositescreative development, copywriting
First USAWeb ad campaign (one of the largest to date)
Samples: Banners | Landing Page | Landing Page Titanium Card | Landing Page – Boston Affinity Card
Creative strategy, copywriting
GE CapitalCreative development for European car loan sitecreative conception, copywriting, coordinating French translations
GE CareersCreative development and content creation for gecareers.com.copywriting, copyediting
GilatBranding of new satellite Internet servicecopywriting for packaging and collateral, brand name conception
HealthQuickCreative development for retail drugstore Web sitecopywriting for site merchandising
IXL MarketingNumerous collateral pieces, print, radio and recruitment ads, press releases, and business development proposals
Sample: Print ad
writing, creative conception
KinedyneCreative development for kinedyne.com catalogcopy for product descriptions
Lockheed MartinCreative development for lmgt.com, etransform.comcopywriting, copyediting
My Favorite ShoeCreative development for myfavoriteshoe.comcreative conception, copywriting
MonsantoFarmsource.comCopywriting, copyediting
Multipath Moviese-mail campaign, creative development for multipathmovies.comcopywriting
Network SolutionsWeb ad campaigncopywriting
NextelCreative development for list manager applicationapplication  naming, creative conception, copywriting
NASDAQPrint adcopywriting
PBSCreative conception for adult learning siteCopywriting, copyediting
PMMITrade show collateralcopywriting
S&K MenswearCreative development  for Web siteCreative conception
SalixBranding, trade show videotagline development, video scripting
SBCATrade show collateralcopywriting
ShipChemCreative development for Shipchem.comcopywriting, copyediting
Slate MagazineWeb ad campaigncopywriting
SUPROY®SOYCreative development of branded sitecopywriting, copyediting, content management
TeligentExtranet branding
Sample: Mock home page
Name conception
U.S. Food ServiceInteractive sales tool (CD-ROM)copywriting
Varsity Group
Textbook website
Web ad campaignCreative conception copywriting
Washington Business JournalVideosvideo scripting
Wholehealth MDCreative development for health Web sitecopywriting
Wingspanbank.comWeb advertising campaigncreative conception, copywriting
YouDecide.comWeb advertising campaigncopywriting