I worked as a website and internet advertising copywriter at iXL from 1998 – 2001 and did a few freelance projects afterwards. I focused on manufacturing and financial services clients mostly. It was the height of the dot com era and there was no shortage of work. In total, I wrote for over 40 engagements. A few samples and a full client list are below.
Full Client List at iXL
Client | Major Projects | My Role(s) |
AOL | Popup ads for third parties, helping.org Sample |
copywriting, copyediting |
Amerix | Amerix.com creative development, Web advertising | copywriting, copyediting |
Bell South | Web ad campaign Ad Headline Concepts |
creative conception |
Axent | Axent.com creative development | copywriting, copyediting |
Bank One | Integrated ad campaign (Web, print, email) Samples: Email – Home Equity Loan | Landing Page “50 Ways” | Print ad |
creative conception, copywriting |
Bonita Bay Properties | Web ad campaign, bonitabay.com creative development | copywriting, copyediting |
Capital One | Web campaign for VisaBuxx Website | Concept development, creative research |
Consumer Club | Creative development for start-up site Website homepage concept |
creative conception, copywriting |
Covance | creative development, branding | Tagline development |
DuPont | DuPont.com, DuPont.com branding style guide, DuPont.com promotional campaign | copywriting, copyediting, content management |
eAnnuity | eAnnuity.com creative development Website copy |
copywriting |
Eastman Chemical | Creative development and content creation for Eastman.com, trade show video | content audit, copywriting for site content, trade show video scripting, content management |
Encore Software | Web ad campaign and product microsites | creative development, copywriting |
First USA | Web ad campaign (one of the largest to date) Samples: Banners | Landing Page | Landing Page Titanium Card | Landing Page – Boston Affinity Card |
Creative strategy, copywriting |
GE Capital | Creative development for European car loan site | creative conception, copywriting, coordinating French translations |
GE Careers | Creative development and content creation for gecareers.com. | copywriting, copyediting |
Gilat | Branding of new satellite Internet service | copywriting for packaging and collateral, brand name conception |
HealthQuick | Creative development for retail drugstore Web site | copywriting for site merchandising |
IXL Marketing | Numerous collateral pieces, print, radio and recruitment ads, press releases, and business development proposals Sample: Print ad |
writing, creative conception |
Kinedyne | Creative development for kinedyne.com catalog | copy for product descriptions |
Lockheed Martin | Creative development for lmgt.com, etransform.com | copywriting, copyediting |
My Favorite Shoe | Creative development for myfavoriteshoe.com | creative conception, copywriting |
Monsanto | Farmsource.com | Copywriting, copyediting |
Multipath Movies | e-mail campaign, creative development for multipathmovies.com | copywriting |
Network Solutions | Web ad campaign | copywriting |
Nextel | Creative development for list manager application | application naming, creative conception, copywriting |
NASDAQ | Print ad | copywriting |
PBS | Creative conception for adult learning site | Copywriting, copyediting |
PMMI | Trade show collateral | copywriting |
S&K Menswear | Creative development for Web site | Creative conception |
Salix | Branding, trade show video | tagline development, video scripting |
SBCA | Trade show collateral | copywriting |
ShipChem | Creative development for Shipchem.com | copywriting, copyediting |
Slate Magazine | Web ad campaign | copywriting |
SUPROY®SOY | Creative development of branded site | copywriting, copyediting, content management |
Teligent | Extranet branding Sample: Mock home page |
Name conception |
U.S. Food Service | Interactive sales tool (CD-ROM) | copywriting |
Varsity Group Textbook website |
Web ad campaign | Creative conception copywriting |
Washington Business Journal | Videos | video scripting |
Wholehealth MD | Creative development for health Web site | copywriting |
Wingspanbank.com | Web advertising campaign | creative conception, copywriting |
YouDecide.com | Web advertising campaign | copywriting |