Writing Samples

AARP SERVICES, INC and INFLUENT 50 (2014 – 2016)

For-profit subsidiary of AARP that oversees the marketing and quality assurance of AARP-endorsed products and services.

Job Title: Digital Channel Manager/Web Product Manager

Deliverable types:

  • Website editorial (copy guidelines)
  • Internal and client presentations on digital strategy
  • Executive communications
  • Procurement documentation (SOWs, RFPs, etc.)
  • Digital project and operations documentation for aarpmemberadvantages.com (plans, strategies, overviews and  briefs)
  • System requirements documentation  (user stories, use cases, business story cards etc.)
  • Internal training documetation

Samples:  Content Workflow Deck | Web Survey Tools Presentation Overview

PROSHARES (2007 – 2013)

Top 10 exchange traded fund (ETF) asset manager and #1 provider of leveraged and inverse funds.

Job title: Manager, Web Marketing

 Example Deliverables:

  • Digital content/editorial input and guidance (web, email and Adwords SEM copy)
  • Vendor assessments and evaluations
  • Content Strategy Documentation (audits, inventories and briefs)
  • Web Planning Documentation for CMS and data management
  • Project Requirements
  • Process Documentation (e.g., for operations, lead generation and data feed processes)
  • Program Frameworks and Diagrams –  Web, Email, AdWords
  • Executive Communications (briefs, FAQs, presentations)

Samples:  Product Landing Page | White Paper Email | AdWords Copy | Online Communications for Issues Management Tactics Report | Website Datafeed Infographic


Government-sponsored financial corporation responsible for expanding the secondary mortgage market.

Job title: Corporate Communications Consultant, Customer Technology Solutions Group


  • Communications Strategy Briefs and Plans
  • Corporate communications copy delivered via email and intranet sites.
  • Presentations
  • End User Survey Reports
  • Project and training documentation

Sample: Communications Plan | Survey Report

COMPUTECH, INC. (2002 – 2006)

An IT professional services firm focused on full cycle software development and maintenance, primarily for federal clients.

My titles: Web Analyst;  promoted from Technical Writer in 2004.


  • System Technical Documentation
  • Requirements,  System Framework Diagrams, Programmer Standards Guides, Procedure Guides, System “help”
  • Content Strategy Documentation
  • Briefs, Project Charters
  • User Experience Guides
  • Wireframe Annotation
  • User Experience (UX) Testing Documentation

Samples: System Technical Approach | Website System Design Spec (2006) | Website User Experience Guide (contributor)

iXL (1998 – 2001)

One of the largest of the dot-com era web development and interactive agencies. Now part of Razorfish.

My title: Copywriter


  • Copy for digital campaigns and e-commerce, recruitment, branding, and corporate websites.
  • Engagement documentation: Authored creative briefs, branding and editorial styles guides.
  • Business development: Wrote copy for company print advertising, proposals and pitch presentations.

Samples: See full client list and samples

Picture Network International (1993 – 1998)
Former Kodak subsidiary. Online stock photography seller and early digital asset management software developer.

My titles: Marketing Communications Manager. Promoted 3 times in 5 years from Writer > Editor >  Staff Member, Software Product Management Group > Marketing Communications Manager.


  • Website and digital asset management system product content
  • Product marketing collateral (“one sheets”)
  • Email marketing copy
  • Brochure content
  • Print advertising

Samples:  Brochure